'We are Whale' - Shaun Smith, 3PL Manager | Whale Logistics Blog

'We are Whale' - Shaun Smith, 3PL Manager | Whale Logistics Blog

In this series on our Whale Logistics blog, we are showcasing the people who move our business and help our customers excel every day. This post features Shaun Smith, our 3PL Manager.


I'm Shaun Smith, I'm the 3PL Manager for Whale Logistics at our Ingleburn office. I worked previously in warehousing management positions for over 15 years before coming to Whale. 

Why did you choose Whale?

I knew of Whale through several roles in the past including GNS and Payless Shoes. where Whale was our freight forwarder. I guess I liked the people and culture of Whale. When there was an opening for the role, the timing was right for me so I came on board. The last six months have been fantastic; I think that what we portray to customers, are reflected internally as well. We all get treated as individuals and people rather than numbers, and it's really good to find a company that does that.

What do you think is the key to success in supply chain and logistics?

I think the key is the open communication between internal team. We think that the team at Whale is very good at supporting one another. Everyone's willing to help when when required. And I think that the open discussions that we tend to have between the teams helps us get a long way in servicing the customers.

What makes you excited to come to work every day?

I think logistics is a field where every day something can go wrong. It keeps you on your toes because so many things can go wrong. They always say warehousing is very easy - you know it's coming, they get put on a shelf, you pick them and they go out - what could go wrong right? But every day there's something different. On the 3PL front, you have different customers that all have different requirements. So you're always on your toes and the pressure is always on to get it right and to ensure that the customers are satisfied, and I think that's the best part of the business. I definitely think I won't get bored any time soon at Whale!

Where do you see Whale going?

I'm hopeful that as 3PL is a new part of business, that it will continue to grow and become a stronger product. I also hope to see Whale open up 3PLs across Australia, and also making Sydney a much bigger version of what we have.

What's your favourite thing to do outside of work?

Oh I think family time is something I enjoy. I have a wife and three kids - two boys and a girl. When I'm not at work, I'm playing Uber driver going to all the sports and functions. Family time is probably the biggest thing for me.

Like this story? See more of our previous posts on Whale Logistics and our Culture. Subscribe to our blog to read about more of our team members in the upcoming posts!


Whale Logistics are Australia’s leading Freight Forwarder and Logistics company located in Sydney and Melbourne. We deliver digital-focused freight forwarding services such as Australian customs parcel tracking, parcel delivery box, and comprehensive ocean, air and road freight solutions. For cost competitive and innovative freight forwarding solutions, or if you want to get in touch with Shaun, drop us a line and we will be in touch shortly.

Contact Us

ebook guide to basics of freight forwarding