What To Know About Amazon Australia FBA - Freight Forwarding 101

What To Know About Amazon Australia FBA - Freight Forwarding 101

Amazon.com is well-known for its Kindle, lightning fast shipping, and selling virtually anything online. The e-tailer’s revenue totaled $61 billion in 2012 and it currently sits at No.5 on ComScore’s list of top 2,000 domains on the web.


In early 2017, Amazon confirmed plans to expand into Australia, offering a much wider range of goods from the amazon.com.au site. After some experiments in late November, Amazon Australia finally officially launched in the early hours of Tuesday 5 December 2017.

Businesses who are registered on its online marketplace can now access its Fulfilment by Amazon service, which selects, packages and ships products on the seller's behalf. With the new introduction of FBA (Fulfilled by Amazon), we put together a FAQ for vendors who are interested in rolling this out in Australia.

How much does Amazon Australia charge its sellers?

The following fee structure is in place for sellers on the Amazon Australia Marketplace:

  • $49.95 fee to list products on Amazon.com.au
  • 6-15% commission fee on top of sales. This fee is determined by the type of product you're selling.

How do I sign up for FBA?

If you already have an Amazon seller account, you can add FBA to your account. If you don't have one, you can easily sign up on Amazon.com.au.

Once you are ready to sell, the next stage is to ship your products to Amazon's warehouse in Dandenong, VIC.

How do I ship products to Amazon?

Documents required

Amazon Australia follows a very strict standard process for vendors when it comes to FBA.

At a minimum, you will need a purchase order list, ARN (Amazon Reference Number), and PRO number. Various other information will also be required, such as pallet number, pallet count, unit count, and more that are all displayed on the Amazon Carrier Central (CARP) booking system.

Customs clearance

All commercial documentation and certificates of origin must be consigned to the same consignee. Further, whoever is the purchaser of the goods should appear on the AWB as the consignee.

“Consignee name”

Your freight forwarder will not accept any invoice which does not have Incoterms so ensure that the invoice states this.

For example, if a consignment is Delivered Duty Paid (DDP), the shipper is responsible for duty/GST, and we will in most cases enter the goods under the shippers name.

Read up on the 11 different Incoterms

Packing requirements

Amazon requires the vendor to pack their cargo in a certain way. Many merchants new to Amazon might be unaware of existing consequences of failing to pack pallets correctly, exceeding the maximum weight limits and failing to label the boxes.

These requirements include carton weights, pallets size, the right shipping labels, packing of the shipment, and other considerations. Trucks may be detained till the load on them is checked in. Therefore, you must ensure that all packing requirements are met for your specific product, or your trucks may be detained or turned away if they are not packed correctly.

For instance, if you have multiple consignees this is deemed LCL Console container under Australian Customs Act. You would then need to unpack cargo in your warehouse (or your shipper/freight forwarder) and deliver loose to Amazon warehouse.

For products that are less than 25kg, you will not need to book an appointment. However, if you are shipping more than 25kg to Amazon's warehouse, you will need to fill out a systematic form on the CARP booking system.

Booking an appointment

Upon reaching the “Request” screen, provide all the details of the freight as described below and the requested date and time (CRDD) for the appointment. Once the request for an appointment is submitted to Amazon, you will get a message that the appointment request has been registered (but not confirmed/scheduled in the system). After being verified by Amazon's system, the request will then be scheduled and the actual appointment details will be communicated through the requestor’s email address.

amazon fba appointment scheduling

You will need to send all documents to your freight forwarder or shipper before arranging this delivery. This is to ensure that your goods are packed according to requirements, and all documents required by Amazon are prepared and ready to go beforehand.

Once this is completed, and you have booked an appointment and informed your freight forwarder of the reservation number, the forwarder will then proceed to arranging transport for delivery.

Can you help me with my Amazon FBA shipment?

Whale Logistics is a leading freight forwarder in Australia; we handle multiple types of ecommerce-related shipments with regards to customs clearance, air freight, sea freight, warehousing, pick & pack, storage, and handling. We own multiple warehouses including in Shanghai, China and Sydney, Australia and can help with fulfilling your products.

However, with the strict regulations of Amazon's Fulfillment center, we currently do not accept all FBA shipment requests. If you would like to discuss with us your FBA freight requirements, and receive a free consultation - contact us and we will be in touch.

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